CTV NEWS – Windsor business takes part in ‘revolutionary’ cooking show

A Windsor-based business is taking part in a new type of cooking show that’s intended to revolutionize the way people shop.

Rallis Olive Oil Canada is one of six brands featured on “The Wellness Kitchenista” which had its pilot episode go live last month.

“It’s so revolutionary,” said owner Theo Rallis.

The show allows viewers an interactive ability to purchase what they see during an episode thanks to a partnership with the Detroit-based, Clicktivated platform, highlighting a new approach to culinary entertainment while sharing interactive and “shoppable” information throughout the video.

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